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: Amazon to use Billie Eilish, H.E.R. and Kid Cudi to help sell its Prime Day event

Amazon.com Inc. is using its music and video resources to go all out in promoting its Prime Day event.

The ecommerce giant said Thursday that Billie Eilish, H.E.R. and Kid Cudi will star in a three-part musical event, presented by Amazon Music, to help kick off its once-a-year sales event. This year, Prime Day runs globally from June 21 to June 22.

Don’t miss: It’s official: Amazon Prime Day is June 21-22 globally.

The three-episode “Prime Day Show” will start June 17, and be available on Amazon Video to all customers for 30 days, with or without a Prime membership.

Also read: How to get Amazon Prime for free — or at a major discount — right now.

Amazon’s stock
AMZN,
-0.96%

fell 1.5% in morning trading Thursday. The stock has slipped 2.2% year to date, while the S&P 500 index
SPX,
-0.19%

has gained 11.2%.

Amazon provided previews for the three episodes:

Prime Day Show X Billie Eilish

Billie Eilish stars in a series of performances set in Paris, directed by Eilish and Sam Wrench, featuring music from her upcoming album, “Happier Than Ever.” The show is produced by Fremantle and Amazon Studios. The runtime is about 27 minutes.

“This breathtaking musical tribute was inspired by Billie’s long-time admiration of a long gone era,” Amazon said.

Prime Day Show X H.E.R.

H.E.R.’s show will feature new music from her album, “Back Of My Mind,” as she imagines what the Dunbar Hotel would be like if it existed in 2021. In the 1930s and 1940s, the Dunbar was know as the hub of Black culture in Los Angeles.

The show, with a runtime of about 25 minutes, is directed by child and produced by Fremantle, Wolf + Rothstein and Amazon Studios.

Prime Day Show X Kid Cudi

Featuring music from his album “Man on the Moon III,” Cudi collaborates with the International Space Orchestra, the SETI Institute and the International Space University in a performance in which he establishes a new community on the moon.

The show, running about 25 minutes, is directed by Sam Wrench and produced by Fremantle, Wolf + Rothstein, MAD SOLAR and Amazon Studios.

Amazon launches Returnship

Amazon also announced Thursday the launch of its Amazon Returnship program, providing people who have left or lost their jobs, including those affected by the COVID-19 pandemic, opportunities to return to work.

The company plans to hire 1,000 people through the program, which is being offered to those who have been unemployed, or underemployed, for at least a year.

Read more: Amazon investors reject New York retirement fund’s call for a racial-equity audit, 10 other shareholder proposals.

The program includes an initial 16-week paid period, in areas including operations finance, consumer payments and search. After working on a specific project for four months, participants will have an opportunity for a full-time position.

Participants will work from home during the initial 16-week period, and will be provided with child and elder care assistance. If a permanent role is accepted, Amazon will pay relocation expenses.

“While people may need to drop from the workforce to help care for children or aging parents, we believe that this should not penalize their careers,” said Beth Galette, senior vice president of People eXperience and Technology. “Amazon’s new Returnship program is designed to help professionals reintegrate into the workforce and offers them competitive pay, a structured environment and personalized mentorship so they can succeed.”

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