Facebook Inc. vowed to not take a cut of revenue from creators who make money on its social-media platforms until 2023, Chief Executive Mark Zuckerberg said Monday in a thinly veiled swipe at nemesis Apple Inc.’s fees.
“To help more creators make a living on our platforms, we’re going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023. And when we do introduce a revenue share, it will be less than the 30% that Apple
and others take,” Zuckerberg said in a post.
The broadside came shortly before Apple was to start its annual developers conference in California amid growing grumblings from some of its largest app partners. Epic Games Inc. went so far as to sue Apple and its App Store, charging the company with antitrust behavior, and enlisting executives from Microsoft Corp.
and Samsung Electronics Co. Ltd.
to make its case.
Also Monday, Facebook
said it was “launching a new payout interface so creators can see how different companies’ fees and taxes are impacting their earnings.”
Facebook shares were up 2% on Monday and headed for a record high as the company closes in on a market valuation of $1 trillion.