Fabletics, the workout-apparel brand backed by Kate Hudson, has tapped banks to help it prepare for an initial public offering that it hopes would value it at more than $5 billion, according to people familiar with the matter.
Fabletics, owned by TechStyle Fashion Group, recently selected Morgan Stanley
Goldman Sachs Group Inc.
and Bank of America Corp.
for its IPO and is aiming to raise around $500 million in an offering, they said.
Fabletics was founded in 2013 by Adam Goldenberg and Don Ressler, who partnered with Hudson and feature her prominently in its advertisements. It aims to fill a gap in the market between high-end brands such as Lululemon and the cheapest brands.
Members pay a monthly fee that goes toward purchases of clothing, or can skip a month. Its products include color-coordinated workout tops and bottoms, sports bras and other accessories. The brand also gives members access to a workout app.
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